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color_logo_10664 cma insite logo

Monthly Online Educational Series Can Be Found On CMA’s Member Web Site, My.CMAworld.com; New Episodes Posted Third Monday Each Month

NASHVILLE – Understanding the ins and outs of touring is the focus of the latest installment of CMA Industry InSite, an online educational series, which was posted yesterday on CMA’s member Web site, My.CMAworld.com.

The series is part of CMA’s ongoing strategic mission of being a resource for the Country Music industry. The Association launched the monthly online educational series in May. The series is an exclusive benefit for members of CMA.

The sixth episode, “Getting the Show on the Road,” is available now and features interviews with Rob Beckham, Booking Agent, William Morris Endeavor Entertainment; Kix Brooks of Brooks & Dunn; Tony Conway, CEO and President, Buddy Lee Attractions, Inc.; and John Huie, Booking Agent, Creative Artists Agency.

This latest installment discusses the role of the talent agent, promoter and tour manager as the artist takes his act on the road. “For 99% of artists, touring is the most important income they can generate,” said Conway.

Episodes are posted on the third Monday of the month. With each new episode, CMA members are able to submit questions to the panel of experts. Each segment, which is roughly 10 minutes long, is archived for easy access at any time.

The series is designed to provide information about each segment of the Music industry in a clear, informative, and entertaining way. The series was developed by CMA’s Artist Relations Committee, led by chairman Kix Brooks of Brooks & Dunn and vice chairman Jay DeMarcus of Rascal Flatts, to lay a foundation for how the various business interests within the industry function.

The series is produced by digital marketing firm Hi-Fi Fusion, whose music industry experience and video production expertise made them an ideal fit for this project.

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