When NASCAR comes home to Charlotte on Oct. 17 for the NASCAR Banking 500, Bobby Labonte will have more people on his tail than any other driver on the track – literally. More than 13,000 names of people affected by breast cancer will be featured on the rear of Labonte’s pink No. 96 as part of a breast cancer awareness program with his sponsor.
The search engine transformed its homepage into a one-day memorial for those affected by breast cancer on Oct. 1 to celebrate the start of National Breast Cancer Awareness Month and its national partnership with Susan G. Komen for the Cureâ. Each Tribute made that day will be incorporated into the #96 paint scheme.
Labonte, who will sport a firesuit and helmet inspired by the pink colors of Susan G. Komen for the Cure, appreciated his sponsors’ efforts.
“It’s great that a company like Ask.com is using their presence to get the word out about breast cancer,” said Labonte. “I’m happy to represent a company that aligns itself with worthy causes like Susan G. Komen for the Cure. Ask.com did a great job allowing people a way to honor and remember loved ones affected by breast cancer because it does affect everyone.”
Ask.com, the Official Search Engine of NASCAR, recently announced a national multi-faceted partnership with Susan G. Komen for the Cure which included a pledge to invest $1 million to the organization. Throughout October, race fans can continue to participate in the program at www.ask.com/cure/. By downloading the special Komen search “skin” and answering questions about breast health, Ask.com will continue to make donations to Susan G. Komen for the Cure on behalf of users.
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